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t推出之前，各大品牌——尤其是时尚和美容品牌已经通过Instagram实现了规模销售，现在这项新功能可以让卖家更加直接地实现这一目标，同时也为消费者带来更棒的购物体验。\u003C\u002Fp>\n\u003Cp>米克尔将这一发展归因于目前的大环境下，即社交和通讯应用与电子商务和购物密切融合。例如，2014年韩国通讯应用KakaoTalk就引入了移动支付和数字钱包服务Kakao\n Pay，日本的通讯应用Line也在2014年推出了支付服务Line Pay，而最近几个月Line更是在Line \nPay上投入了1.82亿美元，并与Visa展开合作，让Line用户可以在Line Pay上使用Visa卡付款，哪怕是不支持该服务的地方也可以。\u003C\u002Fp>\n\u003Cp>另外Facebook并不满足于实现在Instagram上购物，它也在慢慢地向WhatsApp引入支付功能。2018年5月该公司首次在印度试点WhatsApp Pay功能，目前正准备向欧洲扩展，其中伦敦将成为WhatsApp支付推广的重点地区。\u003C\u002Fp>\n\u003Cp>WhatsApp \nPay不仅仅为消费者带来新的支付体验。最近在Facebook的F8开发者大会上，马克·扎克伯格宣布WhatsApp将推出新的功能Product \nCatalogs，让企业可以在app上更好地展示他们的产品。虽然扎克伯克并未详细说明它的具体操作模式，但将其与WhatsApp \nPay结合，帮助企业通过WhatsApp销售产品并不是雾里看花。\u003C\u002Fp>\n\u003Cp>现在人们在这些应用程序上花费大量的时间，而将电子商务和支付功能与社交和通讯应用结合是很有意义的。这就好比在热闹的广场上摆摊：为什么不到大家都在的地方，让他们一边社交一边购物呢？而中国的微信就证明了这一观点。自2015年推出微信支付以来，微信在支付方面取得了巨大的成功，小商户也可以通过微信销售自己的产品。\u003C\u002Fp>\n\u003Cp>拉丁美洲快递初创公司Rappi通过数字化管理在市场上突出重围，目前服务覆盖地区包括阿根廷、巴西、智利、哥伦比亚、墨西哥、秘鲁和乌拉圭。Rappi的联合创始人表示，尽管拉丁美洲“拥有悠久的快递文化”，但是多数初创公司都是“效率低，成本高”，不同的零售商要求的配送服务也不同，因此Rappi的理念便是“配送时间不超过30分钟，价格不到1美元”。\u003C\u002Fp>\n\u003Cp>据ZDNet报道称，Rappi目前正在推出其自有平台，产品和服务多样，从杂货和送餐到摩托车租用一应俱全。\u003C\u002Fp>\n\u003Cp>另一家成功打开物流市场的公司是印尼电商公司Tokopedia，它最出名的产品便是The\n 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