[{"data":1,"prerenderedAt":189},["ShallowReactive",2],{"hot-articles":3,"float-ad":28,"friendly-links":29,"news-detail-5d5fc31a08813b0001c3533b":167},[4,7,10,13,16,19,22,25],{"id":5,"title":6},"67f472bc9194be00018dc5b5","建设农业强国，网上商城来助力！",{"id":8,"title":9},"67f324429194be00018dc5b3","全国统一大市场：电商如何掘金新蓝海？",{"id":11,"title":12},"67ef27c89194be00018dc5b2","美国关税政策冲击全球电商格局：五大类平台受重创，转型与自救成关键",{"id":14,"title":15},"662733e17b78610001e62028","B2B商城系统搭建：开发语言、功能、优势分析",{"id":17,"title":18},"660d0c707b78610001e61ff3","企业搭建积分商城系统要注意什么？",{"id":20,"title":21},"66066eb97b78610001e61fe5","商城系统如何打通跨境电商模式？",{"id":23,"title":24},"65dffe967b78610001e61f78","选择商城系统要考虑哪些问题？",{"id":26,"title":27},"63bbd60069515b00010fcf98","SHOP++ B2B2C V9.1 全新发布 新亮点",null,[30,33,35,38,41,45,48,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164],{"name":31,"link":32},"电商系统","https:\u002F\u002Fwww.shopxx.net",{"name":34,"link":32},"网上购物系统",{"name":36,"link":37},"网店系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-b2c",{"name":39,"link":40},"手机商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-mobile",{"name":42,"link":43,"nofollow":44},"分销商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-distribution",false,{"name":46,"link":47},"多用户商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-b2b2c",{"name":49,"link":32,"nofollow":44},"Java商城系统",{"name":51,"link":52,"nofollow":44},"电子画册制作","https:\u002F\u002Fwww.wancaiinfo.com\u002F",{"name":54,"link":55,"nofollow":44},"零点看书网","http:\u002F\u002Fwww.guoruanxinke.com",{"name":57,"link":58,"nofollow":44},"淘宝","https:\u002F\u002Fwww.orz123.net",{"name":60,"link":61,"nofollow":44},"防伪码查询","https:\u002F\u002F315fangwei.com",{"name":63,"link":64,"nofollow":44},"北京全关注","http:\u002F\u002Fwww.banzhengshi.com",{"name":66,"link":67,"nofollow":44},"法律","https:\u002F\u002Fwww.kstnjscl.com",{"name":69,"link":70,"nofollow":44},"腾讯企业邮箱","http:\u002F\u002Fwww.email-qq.cn",{"name":72,"link":73,"nofollow":44},"好物推荐","https:\u002F\u002Fwww.bcao.cn",{"name":75,"link":76,"nofollow":44},"短信平台","http:\u002F\u002Fwww.0052500.com",{"name":78,"link":79,"nofollow":44},"违禁词查询","http:\u002F\u002Fwww.wjccx.com",{"name":81,"link":82,"nofollow":44},"效果图制作公司","https:\u002F\u002Fwww.zuobang.net",{"name":84,"link":85,"nofollow":44},"激光粒度仪","http:\u002F\u002Fwww.jnwinner.com\u002F",{"name":87,"link":88,"nofollow":44},"客流量计数器","https:\u002F\u002Fwww.anjisheng.com",{"name":90,"link":91,"nofollow":44},"即时通讯软件","https:\u002F\u002Fwww.j2l3x.com",{"name":93,"link":94,"nofollow":44},"企业网站模板","http:\u002F\u002Fwww.jzlwz.com",{"name":96,"link":97,"nofollow":44},"ICP许可证","http:\u002F\u002Fwww.icpdaili.com",{"name":99,"link":100,"nofollow":44},"翻译公司","http:\u002F\u002Fwww.trany.cn\u002F",{"name":102,"link":103,"nofollow":44},"呼叫中心系统","http:\u002F\u002Fwww.singhead.com",{"name":105,"link":106,"nofollow":44},"侯体宗的博客","https:\u002F\u002Fwww.zongscan.com\u002F",{"name":108,"link":109,"nofollow":44},"境外投资备案","https:\u002F\u002Fwww.shuxinqifu.com\u002F",{"name":111,"link":112,"nofollow":44},"阿里云企业邮箱","https:\u002F\u002Faly-mail.cn\u002F",{"name":114,"link":115,"nofollow":44},"香港服务器","https:\u002F\u002Fwww.qycn.com\u002F",{"name":117,"link":118,"nofollow":44},"高防服务器","https:\u002F\u002Fwww.qy.cn\u002F",{"name":120,"link":121,"nofollow":44},"短链接生成器","https:\u002F\u002Fwww.aifabu.com\u002F",{"name":123,"link":124,"nofollow":44},"道途签证网","http:\u002F\u002Fwww.daotour.com",{"name":126,"link":127,"nofollow":44},"收银系统","https:\u002F\u002Fwww.td365.com.cn\u002F",{"name":129,"link":130,"nofollow":44},"监控摄像头","https:\u002F\u002Finsytone.com",{"name":132,"link":133,"nofollow":44},"注册公司","http:\u002F\u002Fwww.huazhengcaiwu.com",{"name":135,"link":136,"nofollow":44},"北京宣传片拍摄","http:\u002F\u002Fwww.xianxiangcm.com",{"name":138,"link":139,"nofollow":44},"营销软件","https:\u002F\u002Fwww.yimisoft.com",{"name":141,"link":142,"nofollow":44},"企业电脑监控软件","https:\u002F\u002Fwww.vipshare.com",{"name":144,"link":145,"nofollow":44},"广告联盟","http:\u002F\u002Fwww.lianmeng.la\u002F",{"name":147,"link":148,"nofollow":44},"公司起名","https:\u002F\u002Fwww.zhucesz.com",{"name":150,"link":151,"nofollow":44},"站外引流","https:\u002F\u002Fwww.eservicesgroup.com.cn\u002F",{"name":153,"link":154,"nofollow":44},"生鲜配送软件系统","https:\u002F\u002Fwww.sdongpo.com",{"name":156,"link":157,"nofollow":44},"ERP管理系统","https:\u002F\u002Fwww.chixm.com\u002F",{"name":159,"link":160,"nofollow":44},"电商erp","http:\u002F\u002Fwww.kuaimai.com",{"name":162,"link":163,"nofollow":44},"短信验证码平台","https:\u002F\u002Fwww.e253.com",{"name":165,"link":166,"nofollow":44},"软文发布","https:\u002F\u002Fwww.yunruanmei.com",{"id":168,"createdDate":169,"lastModifiedDate":170,"originalLink":171,"seoDescription":172,"title":173,"seoTitle":173,"seoKeywords":174,"content":175,"description":172,"reprint":176,"origin":177,"image":178,"categoryId":179,"tagIds":180,"category":181,"tags":188},"5d5fc31a08813b0001c3533b","2019-08-23T18:42:34.212","2019-10-21T09:55:17.094","http:\u002F\u002Fepaper.bjbusiness.com.cn\u002Fsite1\u002Fbjsb\u002Fhtml\u002F2019-07\u002F05\u002Fcontent_431255.htm?div=-1"," 便利店作为最贴近消费者的业态，24小时提供应急商品和生鲜、鲜食，越来越受消费者欢迎。","便利店多样玩法探索夜间新消费","电商,电商资讯","\u003Cp>\n\n\u003C\u002Fp>\u003Cp>24小时营业作为连锁、便利化的象征，一直被众多外资和本土\u003Cspan>便利店\u003C\u002Fspan>企业坚持。伴随工作时间延长，越来越多上班族的消费时间也都集中在夜间。便利店作为最贴近消费者的业态，24小时提供应急商品和生鲜、鲜食，越来越受消费者欢迎。一些企业也尝试通过多种玩法来降低经营成本，增加销售，提高总体效益等。\u003C\u002Fp>\u003Cp>如便利蜂的自助收银机、好邻居的深夜食堂活动等。便利店业内人士表示，便利店的24小时经营更多体现了这种业态作为民生设施的社会服务属性和现代都市文明的发育成熟度，以及品牌连锁\u003Cspan>企业服务\u003C\u002Fspan>标准的一致性，同时也可以摊薄时租，带来更好的品牌形象，是长远发展的必然选择。\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-weight: bold;\">深夜食堂聚人气\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>晚8点以后的好邻居便利店宏大店，在夜幕降临后反而迎来了一天当中的销售高峰。在鲜食产品与深夜食堂活动等拉动下，这家面积不足60平方米的便利店，平均日销售额可以达到1.9万元，远高于业内平均水平。\u003C\u002Fp>\u003Cp>并且，值得注意的是，在好邻居宏大店中，晚8点至早8点的夜间时段，其来客数占比可达总来客数的40.8%，销售占比占总销售额的45.4%。这也意味着，这家小店面在创造高销售纪录的同时，其夜间销售额几乎贡献了总销售的一半成绩。好邻居相关负责人向北京商报记者透露，包括宏大店在内的几家门店从今年6月开始启动了深夜食堂活动。“很多便利店在夜间事实上就已经很少继续再售卖鲜食商品，而这几家参与深夜食堂活动的门店增加了更多餐食产品，而且在夜间会一直卖。”据悉，好邻居宏大店增加了煮玉米、豆浆等136个SKU的商品，夜间客单价比白天平均要高出3.7元。\u003C\u002Fp>\u003Cp>据北京商报记者了解，目前好邻居已有8家店上线了深夜食堂项目，未来还将有更多好邻居门店上线深夜食堂项目。上线深夜食堂的好邻居门店也受到了消费者的认可，实践效果颇为乐观。据悉，好邻居车西店在晚上9点后的销售额每天还能达到5000-7000元。\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-weight: bold;\">多样玩法平衡效益\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>便利店正从单一的零售店铺转向综合便民服务集合点。过去，大家对于便利店的印象主要是可以便利地购买到各种应急商品。现在，不少便利店门店经过改造后，增加了桌椅，可供消费者现场用餐、休息，同时还有充电插口、打印机等多种便利设备。\u003C\u002Fp>\u003Cp>“鲜食产品对于门店总体销售的拉动作用特别明显。”上述好邻居负责人透露，好邻居在深夜增加鲜食速食饭、关东煮、煮玉米、茶叶蛋、馅饼等便利店在深夜极少会售卖的产品，夜间周围其他餐饮饭馆都关门后，下班晚的消费者还是能在好邻居门店里买到热食餐品，并可以直接在店里食用。\u003C\u002Fp>\u003Cp>深夜食堂餐品带来高销售，显然也能帮助便利店提高夜间盈利。据北京商报记者了解，上线深夜食堂项目，增加鲜食产品品类和售卖时间以后，好邻居宏大店的平均日商同比增加了29%，速食类日商同比增加了247%。\u003C\u002Fp>\u003Cp>除好邻居外，7-11也推出夜间限定活动吸引消费者夜间进店。如在下午4点至晚上0点之间，推出多款夜间限定款面包购买立减2元的活动等，刺激消费。7-11北京副总经理朱赤兵在接受北京商报记者采访时表示，便利店夜间营业可以提高品牌黏性，更好地满足顾客需求。像北京这样的城市夜间消费需求量还是不小的，尤其在凌晨12点之前的前半夜，很多人会买面包、牛奶等为第二天早餐做准备。\u003C\u002Fp>\u003Cp>另外，除推出夜间促消费活动外，还有一些便利店尝试利用新技术来提高夜间运营效率，降低人工成本等。如便利蜂几乎所有门店都已经配备了无人支付设备，夜间值守店员的工作主要为接货、补货、理货等，而收银工作则由智能技术设备取代。\u003C\u002Fp>\u003Ch3>\u003Cspan style=\"font-weight: bold;\">夜间营业生意经\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>事实上，在深夜时分，当社区周边的银行、餐馆都打烊时，便利店的灯光是唯一的亮处。“任何时间都在营业”、“任何需求都能解决”一直以来都是便利店深入人心的两个关键。从便利店品牌效益、个人消费满足、城市夜经济发展等方面考虑，便利店夜间营业都十分必要。联华快客便利店前总经理、朗然资本创始合伙人潘育新表示，便利店要不要24小时营业的问题不能简单去计算夜间销售，而应该从更长远的角度去考虑问题。对于企业来说，需要做的是进一步提高网点密度摊薄成本，平衡收益，并思考和探索用新技术提高效率的可行性。\u003C\u002Fp>\u003Cp>北京24小时便利店的密度也在不断增加。根据中国连锁经营协会发布的数据显示，北京市2017年的24小时便利店所占比例为44.4%，低于上海、广州、深圳等城市。近年来，北京市商务局也出台了一系列促进夜经济和24小时便利店发展的政策。鼓励有条件的商场、超市、便利店适当延长营业时间，并提出到2020年，实现北京中心城区社区便利店全覆盖，24小时便利店占比达50%以上。\u003C\u002Fp>\u003Cp>不过，24小时中总会存在销售高峰和低谷，无法保证每个时间段都有较高的盈利水平。商务部研究院流通与消费研究所副主任关利欣表示，便利店是零售业的重要业态之一，随着城市的迅速扩张和生活节奏加快，位于城市中心的零售店铺向小型化发展，网点多、密度大的便利店网络成为满足居民便利消费的重要渠道。24小时营业的便利店能够在夜间满足消费者的应急需求，更体现了服务民生的重要性。为了更好地服务民生、满足消费，同时也平衡自身的成本与盈利，便利店企业需要在选址前期做好市场调查，统筹规划网点布局，充分发挥规模效应，通过即时配送、自主品牌开发、加载多元服务等方式，更好地实现盈利和可持续发展。\u003C\u002Fp>\n\n",true,"北京商报","\u002Fimages\u002Fcontent\u002F2019_08\u002Fdefault.png","5d5fbad208813b0001c35002",[],{"id":179,"createdDate":182,"lastModifiedDate":183,"order":184,"name":185,"description":28,"grade":186,"parentId":187},"2019-08-23T18:07:14.05","2019-09-18T09:15:15.45",2,"行业新闻",1,"5d5fba7308813b0001c35001",[],1793259429206]