[{"data":1,"prerenderedAt":195},["ShallowReactive",2],{"hot-articles":3,"float-ad":28,"friendly-links":29,"news-detail-5ee0b28fec57dc00010d7975":167},[4,7,10,13,16,19,22,25],{"id":5,"title":6},"67f472bc9194be00018dc5b5","建设农业强国，网上商城来助力！",{"id":8,"title":9},"67f324429194be00018dc5b3","全国统一大市场：电商如何掘金新蓝海？",{"id":11,"title":12},"67ef27c89194be00018dc5b2","美国关税政策冲击全球电商格局：五大类平台受重创，转型与自救成关键",{"id":14,"title":15},"662733e17b78610001e62028","B2B商城系统搭建：开发语言、功能、优势分析",{"id":17,"title":18},"660d0c707b78610001e61ff3","企业搭建积分商城系统要注意什么？",{"id":20,"title":21},"66066eb97b78610001e61fe5","商城系统如何打通跨境电商模式？",{"id":23,"title":24},"65dffe967b78610001e61f78","选择商城系统要考虑哪些问题？",{"id":26,"title":27},"63bbd60069515b00010fcf98","SHOP++ B2B2C V9.1 全新发布 新亮点",null,[30,33,35,38,41,45,48,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164],{"name":31,"link":32},"电商系统","https:\u002F\u002Fwww.shopxx.net",{"name":34,"link":32},"网上购物系统",{"name":36,"link":37},"网店系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-b2c",{"name":39,"link":40},"手机商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-mobile",{"name":42,"link":43,"nofollow":44},"分销商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-distribution",false,{"name":46,"link":47},"多用户商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-b2b2c",{"name":49,"link":32,"nofollow":44},"Java商城系统",{"name":51,"link":52,"nofollow":44},"电子画册制作","https:\u002F\u002Fwww.wancaiinfo.com\u002F",{"name":54,"link":55,"nofollow":44},"零点看书网","http:\u002F\u002Fwww.guoruanxinke.com",{"name":57,"link":58,"nofollow":44},"淘宝","https:\u002F\u002Fwww.orz123.net",{"name":60,"link":61,"nofollow":44},"防伪码查询","https:\u002F\u002F315fangwei.com",{"name":63,"link":64,"nofollow":44},"北京全关注","http:\u002F\u002Fwww.banzhengshi.com",{"name":66,"link":67,"nofollow":44},"法律","https:\u002F\u002Fwww.kstnjscl.com",{"name":69,"link":70,"nofollow":44},"腾讯企业邮箱","http:\u002F\u002Fwww.email-qq.cn",{"name":72,"link":73,"nofollow":44},"好物推荐","https:\u002F\u002Fwww.bcao.cn",{"name":75,"link":76,"nofollow":44},"短信平台","http:\u002F\u002Fwww.0052500.com",{"name":78,"link":79,"nofollow":44},"违禁词查询","http:\u002F\u002Fwww.wjccx.com",{"name":81,"link":82,"nofollow":44},"效果图制作公司","https:\u002F\u002Fwww.zuobang.net",{"name":84,"link":85,"nofollow":44},"激光粒度仪","http:\u002F\u002Fwww.jnwinner.com\u002F",{"name":87,"link":88,"nofollow":44},"客流量计数器","https:\u002F\u002Fwww.anjisheng.com",{"name":90,"link":91,"nofollow":44},"即时通讯软件","https:\u002F\u002Fwww.j2l3x.com",{"name":93,"link":94,"nofollow":44},"企业网站模板","http:\u002F\u002Fwww.jzlwz.com",{"name":96,"link":97,"nofollow":44},"ICP许可证","http:\u002F\u002Fwww.icpdaili.com",{"name":99,"link":100,"nofollow":44},"翻译公司","http:\u002F\u002Fwww.trany.cn\u002F",{"name":102,"link":103,"nofollow":44},"呼叫中心系统","http:\u002F\u002Fwww.singhead.com",{"name":105,"link":106,"nofollow":44},"侯体宗的博客","https:\u002F\u002Fwww.zongscan.com\u002F",{"name":108,"link":109,"nofollow":44},"境外投资备案","https:\u002F\u002Fwww.shuxinqifu.com\u002F",{"name":111,"link":112,"nofollow":44},"阿里云企业邮箱","https:\u002F\u002Faly-mail.cn\u002F",{"name":114,"link":115,"nofollow":44},"香港服务器","https:\u002F\u002Fwww.qycn.com\u002F",{"name":117,"link":118,"nofollow":44},"高防服务器","https:\u002F\u002Fwww.qy.cn\u002F",{"name":120,"link":121,"nofollow":44},"短链接生成器","https:\u002F\u002Fwww.aifabu.com\u002F",{"name":123,"link":124,"nofollow":44},"道途签证网","http:\u002F\u002Fwww.daotour.com",{"name":126,"link":127,"nofollow":44},"收银系统","https:\u002F\u002Fwww.td365.com.cn\u002F",{"name":129,"link":130,"nofollow":44},"监控摄像头","https:\u002F\u002Finsytone.com",{"name":132,"link":133,"nofollow":44},"注册公司","http:\u002F\u002Fwww.huazhengcaiwu.com",{"name":135,"link":136,"nofollow":44},"北京宣传片拍摄","http:\u002F\u002Fwww.xianxiangcm.com",{"name":138,"link":139,"nofollow":44},"营销软件","https:\u002F\u002Fwww.yimisoft.com",{"name":141,"link":142,"nofollow":44},"企业电脑监控软件","https:\u002F\u002Fwww.vipshare.com",{"name":144,"link":145,"nofollow":44},"广告联盟","http:\u002F\u002Fwww.lianmeng.la\u002F",{"name":147,"link":148,"nofollow":44},"公司起名","https:\u002F\u002Fwww.zhucesz.com",{"name":150,"link":151,"nofollow":44},"站外引流","https:\u002F\u002Fwww.eservicesgroup.com.cn\u002F",{"name":153,"link":154,"nofollow":44},"生鲜配送软件系统","https:\u002F\u002Fwww.sdongpo.com",{"name":156,"link":157,"nofollow":44},"ERP管理系统","https:\u002F\u002Fwww.chixm.com\u002F",{"name":159,"link":160,"nofollow":44},"电商erp","http:\u002F\u002Fwww.kuaimai.com",{"name":162,"link":163,"nofollow":44},"短信验证码平台","https:\u002F\u002Fwww.e253.com",{"name":165,"link":166,"nofollow":44},"软文发布","https:\u002F\u002Fwww.yunruanmei.com",{"id":168,"createdDate":169,"lastModifiedDate":170,"title":171,"reprint":172,"origin":173,"originalLink":174,"image":175,"description":176,"content":177,"seoTitle":171,"seoKeywords":178,"seoDescription":176,"categoryId":179,"tagIds":180,"category":182,"tags":189},"5ee0b28fec57dc00010d7975","2020-06-10T18:14:39.32","2020-06-11T14:28:16.611","“新风口”亟需新规范 首部全国性直播电商标准将出台",true,"电商报","http:\u002F\u002Fwww.dsb.cn\u002F121393.html","\u002Fimages\u002Fcontent\u002F2020_06\u002F20200609175925830586001549.jpg","近日，经中国商业联合会下达计划，中商联媒体购物专业委员会将牵头起草行业内首部全国性社团标准《视频直播购物运营和服务基本规范》和《网络购物诚信服务体系评价指南》两项标准。\n","\u003Cp>野蛮生长的直播带货，即将迎来一次行业大洗牌。\u003Cbr>\u003Cbr>近日，经中国商业联合会下达计划，中商联媒体购物专业委员会将牵头起草行业内首部全国性社团标准《视频直播购物运营和服务基本规范》和《网络购物诚信服务体系评价指南》两项标准。\u003Cbr>\u003Cbr>这意味着首部全国性直播电商标准不久后将出台，此后异军突起的直播带货将有规范可循。\u003Cbr>\u003Cbr>事实上，直播几乎是当下最热的电商风口，从企业高管、明星到素人，纷纷投身其中，甚至连泰国副总理也“闻风而至”。\u003Cbr>\u003Cbr>\u003Cdiv style=\"text-align: center;\">\u003Cimg loading=\"lazy\" src=\"\u002Fimages\u002Fcontent\u002F2020_06\u002F20200609180045473001002633.jpg\">&nbsp;&nbsp;\u003C\u002Fdiv>\u003Cbr>《电商报》获悉，泰国副总理将在今晚登上淘宝直播间，为国家带货，同时还有16国外交官与其“同场竞技”。\u003Cbr>\u003Cbr>另据商务部统计，今年一季度，全国电商直播超过400万场，网络零售对消费的促进作用进一步提升。此外，根据中国互联网络信息中心数据，截至2020年3月，直播用户规模已经达到5.6亿，其中，电商直播用户规模为2.62亿。\u003Cbr>\u003Cbr>然而，直播带货繁荣之下也有隐忧。中消协之前发布的《直播电商购物消费者满意度在线调查报告》指出，有37.3%的消费者在直播购物中遇到过消费问题；“担心商品质量没有保障”和“担心售后问题”是消费者不喜欢直播电商购物的两大主要顾虑，分别占比60.5%和44.8%。\u003Cbr>\u003Cbr>此外，还有一些主播在带货时存在夸大宣传、引导消费者绕开平台私下交易等现象，卖家与平台之间、直播平台与电商交易平台之间的关系复杂，导致消费者的知情权、公平交易权和合理维权诉求大打折扣。\u003Cbr>\u003Cbr>\u003Cdiv style=\"text-align: center;\">\u003Cimg loading=\"lazy\" src=\"\u002Fimages\u002Fcontent\u002F2019_11\u002F20191104092019471229005475.jpg\">&nbsp;&nbsp;\u003C\u002Fdiv>\u003Cbr>例如，去年年底，“网红”主播李佳琦的“不粘锅”翻车事件就曾引爆社交网络。事后，虽然锅具公司回应称系“李佳琦不会做饭，打鸡蛋的过程有误，锅没有问题”，但不少用户还是吐槽直播“垮了”，在质疑产品质量的同时，也对主播的选品能力十分怀疑。\u003Cbr>\u003Cbr>\u003Cdiv style=\"text-align: center;\">\u003Cimg loading=\"lazy\" src=\"\u002Fimages\u002Fcontent\u002F2020_04\u002F20200425120349472150009217.jpg\">&nbsp;&nbsp;\u003C\u002Fdiv>\u003Cbr>不仅如此，近期搅动了直播江湖的中年网红罗永浩在5月15日的第七场直播后，也“碰了壁”，有消费者在5月20日诟病在老罗直播间下单的鲜花，要么未按时间配送，要么鲜花已变蔫发黄。\u003Cbr>\u003Cbr>尽管罗永浩直播卖烂花”事件最终也以各方道歉、消费者收到赔偿而告终，但有关“网红带货是否需要承担相应法律责任”等问题，仍然有待于进一步探讨和厘清。\u003Cbr>\u003Cbr>实际上，立规矩，才会有“方圆”。而此次由中国商业联合会媒体购物专业委员会牵头起草制定的全国性社团标准《视频直播购物运营和服务基本规范》和《网络购物诚信服务体系评价指南》，将对行业术语和定义、“带货”产品的商品质量、直播场景软硬件要求、网络主播的行为规范、行业企业的经营管理、内容发布平台合规性、监管部门的监督管理等都作出规范要求，从而为直播购物行业设门槛、立规范。\u003Cbr>\u003Cbr>目前来看，虽然不具有国家法律的强制性，但社团标准同样带有相应的约束力，并将有利于引领和规范我国直播购物和网络购物行业的发展方向，未来也能够为有关部门对直播行业的管理提供参考。\u003C\u002Fp>","直播电商标准将出台,直播电商规范化,电商直播,全国性直播电商标准","5d5fbad208813b0001c35002",[181],"5db900c16f5e5d0001ad012c",{"id":179,"createdDate":183,"lastModifiedDate":184,"order":185,"name":186,"description":28,"grade":187,"parentId":188},"2019-08-23T18:07:14.05","2019-09-18T09:15:15.45",2,"行业新闻",1,"5d5fba7308813b0001c35001",[190],{"id":181,"createdDate":191,"lastModifiedDate":192,"order":28,"name":193,"description":194,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2019-10-30T11:17:21.782","2021-03-04T09:49:47.245","SHOP++","SHOP++收集整理了行业相关知识信息、电商资讯，致力于为电商相关企业提供一个全面的信息平台。",1793259425489]