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style=\"font-weight: bold;\">小程序搭载了直播功能，也进一步推动了小程序的发展。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp align=\"justify\" line=\"Mc5C\" linespacing=\"150\" style=\"text-align: center;\">\u003Cspan line-inline=\"7zx2\">\u003Cimg loading=\"lazy\" width=\"1399\" height=\"auto\" src=\"\u002Fimages\u002Fcontent\u002F2021_02\u002FQY2lXQTftyi7egmW.jpg_thumbnail.png\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>SHOP++作为国内电子商务软件及服务提供商，一直持续关注着行业的发展动态和市场趋势。2020年直播带货风口下，众多品牌商开始搭建小程序商城，进行直播带货。\u003Cbr>\u003Cbr>我们都知道微信社交生态如今已深入人心，拥有十亿流量用户。自网络直播从娱乐化逐渐发展为产品营销新场景，微信也在小程序搭载了直播功能，进一步推动了小程序的发展。而原来朋友圈的微商及创业者们，也开始纷纷搭建小程序商城，并利用直播功能开始直播带货。那么，小程序直播商城究竟有哪些优势呢？\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">一、分销裂变\u003C\u002Fspan>\u003Cbr>\u003Cbr>微信公域流量有10亿，但是如何利用小程序商城转化为私域流量，并利用这部分用户流量进行裂变呢？就得归功于小程序商城的分销裂变功能。小程序内置一键分享功能，可以直接分享好友、微信群聊。私域社群、直播预告、入口分享，也可以通过公告形式发送在群里，引导群粉丝参与进来。\u003Cbr>\u003Cbr>另外，小程序商城还内置拼团、秒杀、砍价、优惠券、积分商城等多种营销功能，助力品牌商进行流量分销裂变。\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">二、用户体验好\u003C\u002Fspan>\u003Cbr>\u003Cbr>由于微信小程序是腾讯系开发的产品，因此小程序商城的体验感完全可以媲美手机App，页面切换、粉丝互动等功能设计的更加人性化。品牌商也可以通过邀请知名主播或者培养主播来进行直播带货，不需要接入第三方直播平台进行功能授权。\u003Cbr>\u003Cbr>因此，我们可以直接利用微信小程序直播功能推广产品，也可以利用发红包、抽奖等方式，活跃直播间人气，快速吸引流量用户。\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">三、激发用户购买欲望\u003Cbr>\u003C\u002Fspan>\u003Cbr>小程序商城直播卖货，其实是动态产品促销，直播间可以多维度展示商品，也可以采用试穿的方式，让粉丝能够更直观、更全面了解产品。如果用户有疑问也可以在直播间互动，营造良好的购物氛围。\u003Cbr>\u003Cbr>当然，主播直播卖货期间，也可以分享产品的试用心得，激发用户的购物欲望，积累更多的精准流量。\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">四、总结\u003C\u002Fspan>\u003Cbr>\u003Cbr>随着5G技术的应用与推行，移动互联用户也越来越多，手机端用户的体验度依旧是品牌商更关心的。在未来，小程序直播商城的搭建或将成为电商品牌的主流，因为这已经不是为了走在电商行业的前列，而是为了不被激烈竞争的同行淘汰。\u003Cbr>\u003Cbr>私域+社群+直播是产品营销，所以离不开小程序商城推广，用户每一次的分享转发，都有可能对订单转化起到积极作用！\u003C\u002Fp>","商城系统,小程序商城系统,手机商城系统,小程序商城","5d80b1e308813b00019734f1",[178,179,180,181,182],"5da67c4408813b000197353d","5db9023c6f5e5d0001ad0134","5db9024d6f5e5d0001ad0137","5db902536f5e5d0001ad0138","5db9025c6f5e5d0001ad013a",{"id":176,"createdDate":184,"lastModifiedDate":184,"order":185,"name":186,"description":28,"grade":187,"parentId":188},"2019-09-17T18:13:55.538",4,"商城建设",1,"5d5fba7308813b0001c35001",[190,195,199,203,208],{"id":178,"createdDate":191,"lastModifiedDate":192,"order":28,"name":193,"description":194,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2019-10-16T10:11:16.529","2021-03-04T09:16:46.222","商城系统","SHOP++收集整理了商城系统相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":179,"createdDate":196,"lastModifiedDate":197,"order":28,"name":31,"description":198,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2019-10-30T11:23:40.78","2021-03-04T09:19:38.749","SHOP++收集整理了电商系统相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":180,"createdDate":200,"lastModifiedDate":201,"order":28,"name":39,"description":202,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2019-10-30T11:23:57.939","2021-03-04T09:47:49.093","SHOP++收集整理了手机商城系统相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":181,"createdDate":204,"lastModifiedDate":205,"order":28,"name":206,"description":207,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2019-10-30T11:24:03.536","2021-03-04T09:47:59.104","微信商城系统","SHOP++收集整理了微信商城系统相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":182,"createdDate":209,"lastModifiedDate":210,"order":28,"name":211,"description":212,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2019-10-30T11:24:12.223","2021-03-04T09:12:03.331","网上商城系统","SHOP++收集整理了网上商城系统相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",1793259423853]