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style=\"font-weight: bold;\">1、京东：向中小商家开放生态\u003C\u002Fspan>\u003Cbr>\u003Cbr>在时间节点上，今年的京东618分为五个阶段：4月26日-5月18日为报名期；5月23日-31日为预售期；6月1日-3日为开门红；6月4日-12日为专场期；6月13-18日为高潮期。\u003Cbr>\u003Cbr>凡报名成功的商品将自动打标“618”，享有专属视觉氛围包装和流量支持，而参与成功的商家也将被自动计入618万店排位赛。\u003Cbr>\u003Cbr>值得一提的是，作为618“开山鼻祖”的京东今年选择将更多目光聚焦在商家身上，携中小商家积极迎战，多项政策释放利好信号。4月26日的618商家大会上，京东宣布了30项“三减三优”政策，即通过“减少成本、减少考核、减少风险、优化规则、优化效率、优化服务”等一系列降本增效措施，向更多中小商家开放生态，帮助其减少至少20%的投入产出比。\u003Cbr>\u003Cbr>除了政策上积极帮扶，还有数不清的大额优惠助力商家提高复购、多达百家的新锐品牌计划，618期间京东还会为商家提供超20亿的大促专项贷款额度及免费上门退取等服务。当然，在政策与流量上给予商家支持的同时，京东也没忘记在玩法上推陈出新。\u003Cbr>\u003Cbr>除了超级秒杀、百亿补贴等基础玩法，在跨店满减方面，消费者购物不再需要一项项单独领券，可在购物结算界面直接参与满减；预售上还推出了“买返锁客”玩法，消费者在大促关键节点支付完一笔订单后，都会有大额跨品类优惠券或支付券掉落。不仅如此，618期间京东还为商家提供了超20亿的大促专项贷款额度及免费上门退取等服务，帮助商家们尽快实现疫后复苏。\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">2、淘宝：服务升级，加码种草\u003C\u002Fspan>\u003Cbr>\u003Cbr>从阿里618线上宣讲会看，今年大促主要分为7个阶段：5月10日-20日为招商期；5月21日晚8点-25日为种草预售期；5月26日晚8点-31日为预售期；5月31日晚8点-6月3日为开门红；6月4日-13日为品类日；6月14日-15日为预热期，6月15日晚8点-20日为狂欢期。\u003Cbr>\u003Cbr>与以往不同，今年618淘宝推出了“逛逛”，有了内容阵地之后的淘宝，今年618活动重点依旧押在直播，押在内容种草生态。整体节奏上看，淘宝直播步调与天猫基本一致，不容错过的亮点是在正式预售开启前增加的预售种草期。\u003Cbr>\u003Cbr>活动期间，淘宝直播还将对中腰部主播、品牌店播提供大量流量资源，在以垂类主播联动主题品类方式扶持新主播的同时，还结合短视频推出商品看点、商家问答等种种玩法。\u003Cbr>\u003Cbr>此外，据业内人士透露，今年的淘宝、天猫相比以往将更加注重提升服务体验，为消费者提供一键保价服务，在玩法简化、服务升级的同时也会为更多受疫情影响的商家提供系列扶持措施。\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">3、抖音：补贴力度诚意满满\u003C\u002Fspan>\u003Cbr>\u003Cbr>发力电商，同为直播电商重量级玩家的抖音与快手自然也不愿错过这场消费狂欢盛宴。\u003Cbr>\u003Cbr>抖音在“618好物节招商大会”中公布了本届大促节奏。活动主要分为两大阶段：5月25日-31日为抢跑期；6月1日-18日为正式期，其中6月16日-18日为冲刺爆发期。\u003Cbr>\u003Cbr>作为内容电商平台，短视频和直播依旧是抖音发力的重点。抖音拿出的福利补贴自然也是诚意满满，先不说为刺激消费一轮轮上阵的红包雨与流量扶持，为助力平台商家，还设置了“满99-15、满199-30”等梯度满减，新增了拉新工具“店铺新人礼金”，在为商家引流的同时，为减轻商家压力还新增了多种时效延长与豁免政策。\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">4、快手：将“实在”贯彻到底\u003C\u002Fspan>\u003Cbr>\u003Cbr>比起其他平台，面向全体商家开放、以“实在人·实在货·实在价”为主题的快手616购物节确实显得比较实在。\u003Cbr>\u003Cbr>节奏上，本轮大促只分为4月28日-5月19日的备战期和5月20日-6月18日的活动期。且商家们只要能在备战期学习课程并实现涨粉（涨粉仅限达人商家参与），在爆发期做好开播、拉新、成交，都能获得官方流量曝光和磁力金牛激励。\u003Cbr>\u003Cbr>除此之外，平台还为设置了天降红包、主会场道具、现金奖励、强力涨粉等6重激励政策，主播们只要积极参与活动，即有机会获得。对于精选联盟和服务商们，平台也准备了专属补贴+流量扶持，设置了排位赛等玩法，全面调动全生态商家的积极性。\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: bold;\">5、结语\u003C\u002Fspan>\u003Cbr>\u003Cbr>目前距离这场年中大促开始还有段时间，随着不少电商平台关于618年中大促的福利政策陆续发布，不难看出，告别了昔日野蛮生长时期的电商行业渐渐抛去了为追逐流量搞出的套路玩法，补贴力度加大，繁琐过程简化，返璞归真后的电商平台们更希望为消费者讲一出新故事。\u003Cbr>\u003Cbr>各大平台618后续战绩如何？有哪些黑马品牌、黑马达人出现呢？\u003Ca href=\"https:\u002F\u002Fwww.shopxx.net\u002F\" target=\"_blank\">SHOP++\u003C\u002Fa>作为国内电子商务软件及服务提供商，将持续关注行业的发展动态和市场趋势。\u003C\u002Fp>","电商,618,京东,天猫,抖音,快手,电商直播","\u002Fimages\u002Fcontent\u002F2022_05\u002F62874efde64ada0001334aa5.jpg","5d80b19408813b00019734f0",[179,180,181,182,183,184,185],"60403f79ec57dc00012ace58","604abfabec57dc00012ace8c","604b315eec57dc00012ace93","604b376fec57dc00012ace96","604ebbc5ec57dc00012ace99","606e587bec57dc00012acf0b","625d3050e64ada0001334a5d",{"id":177,"createdDate":187,"lastModifiedDate":187,"order":188,"name":189,"description":28,"grade":190,"parentId":191},"2019-09-17T18:12:36.953",3,"电商运营",1,"5d5fba7308813b0001c35001",[193,198,202,206,210,214,218],{"id":179,"createdDate":194,"lastModifiedDate":195,"order":28,"name":196,"description":197,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-03-04T10:01:29.075","2022-08-16T15:36:51.58","电商","SHOP++为您收集整理了电商相关的知识信息、电商资讯,让您第一时间了解当下电商更多热门信息,致力于为电商相关企业提供一个全面、丰富的信息平台.",{"id":180,"createdDate":199,"lastModifiedDate":199,"order":28,"name":200,"description":201,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-03-12T09:11:07.932","商城运营","SHOP++收集整理了商城运营相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":181,"createdDate":203,"lastModifiedDate":203,"order":28,"name":204,"description":205,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-03-12T17:16:14.227","电商直播","SHOP++收集整理了电商直播相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":182,"createdDate":207,"lastModifiedDate":207,"order":28,"name":208,"description":209,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-03-12T17:42:07.557","直播带货","SHOP++收集整理了直播带货相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":183,"createdDate":211,"lastModifiedDate":211,"order":28,"name":212,"description":213,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-03-15T09:43:33.422","短视频","SHOP++收集整理了短视频相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":184,"createdDate":215,"lastModifiedDate":215,"order":28,"name":216,"description":217,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-04-08T09:12:27.793","商城推广","SHOP++收集整理了商城推广相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":185,"createdDate":219,"lastModifiedDate":220,"order":28,"name":221,"description":222,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2022-04-18T17:33:04.051","2022-08-16T15:05:24.92","网上零售","SHOP++为您收集整理了网上零售相关的知识信息、电商资讯,让您第一时间了解当下网上零售更多热门信息,致力于为电商相关企业提供一个全面、丰富的信息平台.",1793259419849]