[{"data":1,"prerenderedAt":224},["ShallowReactive",2],{"hot-articles":3,"float-ad":28,"friendly-links":29,"news-detail-65a4f0077b78610001e61ee4":167},[4,7,10,13,16,19,22,25],{"id":5,"title":6},"67f472bc9194be00018dc5b5","建设农业强国，网上商城来助力！",{"id":8,"title":9},"67f324429194be00018dc5b3","全国统一大市场：电商如何掘金新蓝海？",{"id":11,"title":12},"67ef27c89194be00018dc5b2","美国关税政策冲击全球电商格局：五大类平台受重创，转型与自救成关键",{"id":14,"title":15},"662733e17b78610001e62028","B2B商城系统搭建：开发语言、功能、优势分析",{"id":17,"title":18},"660d0c707b78610001e61ff3","企业搭建积分商城系统要注意什么？",{"id":20,"title":21},"66066eb97b78610001e61fe5","商城系统如何打通跨境电商模式？",{"id":23,"title":24},"65dffe967b78610001e61f78","选择商城系统要考虑哪些问题？",{"id":26,"title":27},"63bbd60069515b00010fcf98","SHOP++ B2B2C V9.1 全新发布 新亮点",null,[30,33,35,38,41,45,48,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164],{"name":31,"link":32},"电商系统","https:\u002F\u002Fwww.shopxx.net",{"name":34,"link":32},"网上购物系统",{"name":36,"link":37},"网店系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-b2c",{"name":39,"link":40},"手机商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-mobile",{"name":42,"link":43,"nofollow":44},"分销商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-distribution",false,{"name":46,"link":47},"多用户商城系统","https:\u002F\u002Fwww.shopxx.net\u002Fproducts\u002Fshopxx-b2b2c",{"name":49,"link":32,"nofollow":44},"Java商城系统",{"name":51,"link":52,"nofollow":44},"电子画册制作","https:\u002F\u002Fwww.wancaiinfo.com\u002F",{"name":54,"link":55,"nofollow":44},"零点看书网","http:\u002F\u002Fwww.guoruanxinke.com",{"name":57,"link":58,"nofollow":44},"淘宝","https:\u002F\u002Fwww.orz123.net",{"name":60,"link":61,"nofollow":44},"防伪码查询","https:\u002F\u002F315fangwei.com",{"name":63,"link":64,"nofollow":44},"北京全关注","http:\u002F\u002Fwww.banzhengshi.com",{"name":66,"link":67,"nofollow":44},"法律","https:\u002F\u002Fwww.kstnjscl.com",{"name":69,"link":70,"nofollow":44},"腾讯企业邮箱","http:\u002F\u002Fwww.email-qq.cn",{"name":72,"link":73,"nofollow":44},"好物推荐","https:\u002F\u002Fwww.bcao.cn",{"name":75,"link":76,"nofollow":44},"短信平台","http:\u002F\u002Fwww.0052500.com",{"name":78,"link":79,"nofollow":44},"违禁词查询","http:\u002F\u002Fwww.wjccx.com",{"name":81,"link":82,"nofollow":44},"效果图制作公司","https:\u002F\u002Fwww.zuobang.net",{"name":84,"link":85,"nofollow":44},"激光粒度仪","http:\u002F\u002Fwww.jnwinner.com\u002F",{"name":87,"link":88,"nofollow":44},"客流量计数器","https:\u002F\u002Fwww.anjisheng.com",{"name":90,"link":91,"nofollow":44},"即时通讯软件","https:\u002F\u002Fwww.j2l3x.com",{"name":93,"link":94,"nofollow":44},"企业网站模板","http:\u002F\u002Fwww.jzlwz.com",{"name":96,"link":97,"nofollow":44},"ICP许可证","http:\u002F\u002Fwww.icpdaili.com",{"name":99,"link":100,"nofollow":44},"翻译公司","http:\u002F\u002Fwww.trany.cn\u002F",{"name":102,"link":103,"nofollow":44},"呼叫中心系统","http:\u002F\u002Fwww.singhead.com",{"name":105,"link":106,"nofollow":44},"侯体宗的博客","https:\u002F\u002Fwww.zongscan.com\u002F",{"name":108,"link":109,"nofollow":44},"境外投资备案","https:\u002F\u002Fwww.shuxinqifu.com\u002F",{"name":111,"link":112,"nofollow":44},"阿里云企业邮箱","https:\u002F\u002Faly-mail.cn\u002F",{"name":114,"link":115,"nofollow":44},"香港服务器","https:\u002F\u002Fwww.qycn.com\u002F",{"name":117,"link":118,"nofollow":44},"高防服务器","https:\u002F\u002Fwww.qy.cn\u002F",{"name":120,"link":121,"nofollow":44},"短链接生成器","https:\u002F\u002Fwww.aifabu.com\u002F",{"name":123,"link":124,"nofollow":44},"道途签证网","http:\u002F\u002Fwww.daotour.com",{"name":126,"link":127,"nofollow":44},"收银系统","https:\u002F\u002Fwww.td365.com.cn\u002F",{"name":129,"link":130,"nofollow":44},"监控摄像头","https:\u002F\u002Finsytone.com",{"name":132,"link":133,"nofollow":44},"注册公司","http:\u002F\u002Fwww.huazhengcaiwu.com",{"name":135,"link":136,"nofollow":44},"北京宣传片拍摄","http:\u002F\u002Fwww.xianxiangcm.com",{"name":138,"link":139,"nofollow":44},"营销软件","https:\u002F\u002Fwww.yimisoft.com",{"name":141,"link":142,"nofollow":44},"企业电脑监控软件","https:\u002F\u002Fwww.vipshare.com",{"name":144,"link":145,"nofollow":44},"广告联盟","http:\u002F\u002Fwww.lianmeng.la\u002F",{"name":147,"link":148,"nofollow":44},"公司起名","https:\u002F\u002Fwww.zhucesz.com",{"name":150,"link":151,"nofollow":44},"站外引流","https:\u002F\u002Fwww.eservicesgroup.com.cn\u002F",{"name":153,"link":154,"nofollow":44},"生鲜配送软件系统","https:\u002F\u002Fwww.sdongpo.com",{"name":156,"link":157,"nofollow":44},"ERP管理系统","https:\u002F\u002Fwww.chixm.com\u002F",{"name":159,"link":160,"nofollow":44},"电商erp","http:\u002F\u002Fwww.kuaimai.com",{"name":162,"link":163,"nofollow":44},"短信验证码平台","https:\u002F\u002Fwww.e253.com",{"name":165,"link":166,"nofollow":44},"软文发布","https:\u002F\u002Fwww.yunruanmei.com",{"id":168,"createdDate":169,"lastModifiedDate":169,"title":170,"image":171,"content":172,"description":173,"reprint":174,"origin":175,"originalLink":176,"seoTitle":170,"seoKeywords":177,"seoDescription":173,"categoryId":178,"tagIds":179,"category":187,"tags":193},"65a4f0077b78610001e61ee4","2024-01-15T16:42:47.058","天猫运动户外用户达3亿人 露营滑板滑雪搜索需求涨50%","\u002Fimages\u002Fcontent\u002F2022_03\u002F623847c8e64ada0001334a1a.jpg","\u003Cp>在ISPO（北京）2024展上，天猫披露了一组运动户外行业的数据及行业趋势：\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cstrong>1、在用户规模方面，\u003C\u002Fstrong>天猫运动户外消费群体大约有3亿人，其中双11成交用户近5000万，运动、户外行业客单价增长超20%。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cstrong>2、在人群特征方面，\u003C\u002Fstrong>天猫运动户外女性用户较集中，近1.2亿年度成交用户，约占行业大盘的40%，女性新客年增长超9%，她们往往&ldquo;买更多&rdquo;（较男性用户购买频次多10%）、&ldquo;买更贵&rdquo;（6月客单价约是男性用户的2倍）。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cstrong>3、在用户需求方面，\u003C\u002Fstrong>用户需求更加细分专业，体现在用户搜索词明确到品类、功能、场景等，用户主动搜索明确产品需求的次数增长20%-30%。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>\u003Cstrong>4、在生意机会方面，\u003C\u002Fstrong>新兴小众户外运动吸引了大量泛户外人群，露营、滑板、滑雪、飞盘、网球、高尔夫、腰旗橄榄球等搜索同比增长50%。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>当下，中国户外行业在经历了品牌萌芽、时尚户外、专业户外阶段后，已经进入了垂直化、大众化的发展阶段，相对小众高端的滑雪、潜水、冲浪、攀岩、划艇等运动项目热度增速明显。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>根据天猫平台公布的数据显示，小众运动品类的增长与人均GDP有着密切联系。当中国人均GDP低于5000美元时，人们的体育运动形式大多是郊游、登山、徒步，且跑步、球类运动等专业性运动开始得到发展，当人均GDP逐步走高至8000美元时，骑行、瑜伽、滑雪等运动流行起来，人均GDP接近12000美元时，潜水、攀岩、冲浪、划艇等小众运动走向大众化。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>《中国户外运动产业发展报告（2022&mdash;2023）》指出，2022年中国户外用品行业市场规模已达1971亿元，预计2025年将增至2400亿元。虽然我国户外产业虽然在高速增长中，但存在着一些问题，比如市场相对分散、品牌建设能力有待提升、人群渗透和人均参与（户外运动次数和消费金额等）都有着较大增长空间。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>天猫以滑雪和跑步两项运动为例，从人、货、场三方面，给出了相应的经营策略。以滑雪行业为例，首先将用户划分为三种人群，人们体验型人群、滑雪爱好者、滑雪发烧友；再根据不同人群提供不同类型的内容进行种草，分别对应&ldquo;穿搭科普场景展示&rdquo;、&ldquo;测评教程攻略&rdquo;、&ldquo;新品专业测评&rdquo;等内容元素；在货品供给方面，新手需要入门款装备和大众滑雪服，爱好者需要进展、专业的滑雪装备，而发烧友则需要顶流尖货和功能型新品；最后在营销场域打造上，天猫目前已经有冰雪节、滑雪品类日等营销IP支持。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>谈及行业未来，天猫平台认为不同品类有着不同经营方向，新进入的创业者适合耕耘明星品类和机会品类，而在成熟品类中做生意，就要努力摆脱同质化，进行技术革新升级。\u003C\u002Fp>\n\u003Cp>&nbsp;\u003C\u002Fp>\n\u003Cp>具体来说，冲锋衣、羽绒服、户外营地车、滑雪服等是体量大、增速高的&ldquo;明星品类&rdquo;，登山鞋、功能内衣、软壳衣库、滑雪护具等是体量小但增速快的&ldquo;机会品类&rdquo;，而速干T恤、抓绒衣、防晒衣、户外椅凳等是体量大、增速低的&ldquo;成熟品类&rdquo;。\u003C\u002Fp>","在ISPO（北京）2024展上，天猫披露了一组运动户外行业的数据及行业趋势。",true,"亿邦动力","https:\u002F\u002Fwww.ebrun.com\u002F20240115\u002F539428.shtml","天猫运动户外用户达3亿人 露营滑板滑雪搜索需求涨50%,天猫,户外,运动,电商","5d80b1e308813b00019734f1",[180,181,182,183,184,185,186],"60403f79ec57dc00012ace58","60403ffcec57dc00012ace59","625d3050e64ada0001334a5d","62ac2049e64ada0001334aee","6306e36f69515b00010fcddf","6319882269515b00010fce0f","6436262869515b00010fd0c1",{"id":178,"createdDate":188,"lastModifiedDate":188,"order":189,"name":190,"description":28,"grade":191,"parentId":192},"2019-09-17T18:13:55.538",4,"商城建设",1,"5d5fba7308813b0001c35001",[194,199,203,208,212,216,220],{"id":180,"createdDate":195,"lastModifiedDate":196,"order":28,"name":197,"description":198,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-03-04T10:01:29.075","2022-08-16T15:36:51.58","电商","SHOP++为您收集整理了电商相关的知识信息、电商资讯,让您第一时间了解当下电商更多热门信息,致力于为电商相关企业提供一个全面、丰富的信息平台.",{"id":181,"createdDate":200,"lastModifiedDate":200,"order":28,"name":201,"description":202,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2021-03-04T10:03:40.44","商城","SHOP++收集整理了商城相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":182,"createdDate":204,"lastModifiedDate":205,"order":28,"name":206,"description":207,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2022-04-18T17:33:04.051","2022-08-16T15:05:24.92","网上零售","SHOP++为您收集整理了网上零售相关的知识信息、电商资讯,让您第一时间了解当下网上零售更多热门信息,致力于为电商相关企业提供一个全面、丰富的信息平台.",{"id":183,"createdDate":209,"lastModifiedDate":209,"order":28,"name":210,"description":211,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2022-06-17T14:33:45.808","网上商城","SHOP++收集整理了网上商城相关知识信息、电商资讯,致力于为电商相关企业提供一个全面的信息平台.",{"id":184,"createdDate":213,"lastModifiedDate":213,"order":28,"name":214,"description":215,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2022-08-25T10:50:23.925","支付宝","SHOP++为您收集整理了支付宝相关的知识信息、电商资讯,让您第一时间了解当下支付宝更多热门信息,致力于为电商相关企业提供一个全面、丰富的信息平台.",{"id":185,"createdDate":217,"lastModifiedDate":217,"order":28,"name":218,"description":219,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2022-09-08T14:13:54.827","淘宝电商","SHOP++为您收集整理了淘宝电商相关的知识信息、电商资讯,让您第一时间了解当下淘宝电商更多热门信息,致力于为电商相关企业提供一个全面、丰富的信息平台.",{"id":186,"createdDate":221,"lastModifiedDate":221,"order":28,"name":222,"description":223,"seoTitle":28,"seoKeywords":28,"seoDescription":28},"2023-04-12T11:31:52.419","电商开发","SHOP++作为国内电子商务软件及服务提供商,根据行业经验为您收集整理电商开发相关的知识信息、电商资讯,让您第一时间了解当下电商开发更多热门信息,致力于为电商相关企业提供一个全面、丰富的信息平台.",1793259410969]